Monthly Archives: February 2014

Digital Analytics

1) 4.5 Stars – Digital Analytics Association

About DAA: The Digital Analytics Association exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application. The DAA is a not-for-profit, volunteer-powered association, and strives to help individuals become more valuable through education, community, research and advocacy.

This website has many articles and solution for analytics, which vary depending on your business needs.

2) 5 Stars – Google Analytics Official Website

How better to learn about Google Analytics than Google themselves? Everything you need to know:

3) 3.5 Stars – Infogrpahic on Decoding Google Analytics

Infographic includes: Widgets, vertural duration, conversion, traffic types, and mobile

4) 5 Stars – Inbound Marketing Analytics

Free ebook on how to improve marketing effectiveness.

This 85-page guide will teach you how to effectively analyze the following marketing channels:

    • Your Website & Landing Pages
    • Search Engine Optimization
    • Paid Search
    • Business Blogging
    • Social Media
    • Email Marketing
    • Lead Nurturing & Marketing Automation

5) 4 Stars – Best Web Analytics 2.0 Tools: The qualitative, quantitative, life saving!

Gives a list of analytics tools available for different objectives, how they work, and which are best for each type of industry.

6) 4 Stars – Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Avinash Kaushik’s has an ability to tap into the collective concerns of the marketing community and address them in such an easy to digest way. This article includes:

  1. Business Objectives
  2. Goals
  3. Metrics
  4. Key Performance Indicators
  5. Targets
  6. Dimensions
  7. Segments

7) 4 Stars – How to Unlock the ROI of Your Marketing with Analytics

this source is all about monitoring the RIGHT analytics for business growth. All about the fundamentals of inbound marketing and discovering what is right for your business.

8) 4 Stars – The Definitive Guide – Marketing Metrics & Analtytics

A lengthy and through report on Analytics – this one makes the case that the funnel has changed, where users are 70% through the buying process by the time they’re engaging with the sales process – and because now – marketing is responsible for such a large percentage of the sales process – they need to measure their effectiveness to prove their part in achieving revenue. This guide also includes:

• What are the most important marketing
metrics for me to use?
• How can I measure my various marketing
programs’ impact on revenue and profit?
• How can I best communicate marketing
results with my executive team and board?
• Which personnel, procedural, and
cultural changes need to occur within my
organization so I can implement marketing



1)  Seven Secrets to eCommerce success – 4 stars

The article talks about the benefits of making a customer connection and being personal to grow your business, as well as other helpful tips to keep customers engaged and happy.

2) 5 stars – Five eCommerce Infographics

The infographics include:

a) what are people buying online

b) how are consumers shopping online

c) how do colours effect purchases

d) who is using coupons

e) best eCommerce software

3) 4 stars – 10 tips for eCommerce Checkout

Here is an article that provides tips to improve your checkout and improve E-commerce sales! Here are the 10 tips in a nutshell:

-keep it clear
-include a visual progress indicator
-offer customers different payment options
-do not make customers register for your website
-don’t let customers abandon their cart
-offer free shipping
-offer guarantees and provide testimonials
-offer related and similar products
-tell them what to expect next
-make their purchases social

4) 4 stars – 5 eCommerce pricing experiments

This article seemed very relevant as we are learning about A/B testing. Mark MacDonald testing various pricing methods on eCommerce and this article shows his results, giving an idea of what ones work best. Some of the highlights include:

-when two similar items are priced the same customers are less likely to buy opposed to if the items are priced slightly different

-comparing prices with your competitors too frequently can make you lose business

-test your prices occasionally, customers react quickly to the changes

-syllables are not great for pricing, keep it simple!

-prices ending with the number 9 sold more

5) 4 Stars – Factors to consider when choosing an eCommerce platform

This article lists 15 questions to ask yourself, or your client, when choosing a platform for an ecommerce site.  The topics include:  1) budget, 2) what will you be selling, 3) how many different products you will sell, 4) where do you want to host the site, 5) will it need to integrate with your CMS, 6) how customizable it is, 7) can you find a good designer/developer, 8) are there themes/templates available, 9) what about future upgrades and updates, 10) what type of support is available, 11) what type of reporting is included, 12) what is the checkout process like for customers, 13) how easy or difficult is it to use the admin dashboard, 14) how will you market your products, and 15) is it mobile ready.

6) 4 stars. eCommerce to mCommerce

With mobile being the most talked about trend, this article talks about optimizing your eCommerce site for mobile use. It also speaks to marketing your eCommerce site to Millenials, as numbers are rising in this generation for online shopping through mobile devices.

7) 5 stars. 50 inspirational eCommerce designs

This site is all about webpage design for your eCommerce site. It give helpful hints and 50 great pictures of successful eCommerce sites. As someone who learns from looking, this site will be great to generate ideas when building a site

8) 5 stars. Google Analytics eCommerce Tracking

A how to guide for using Google Analytics in e Commerce. This site in very detailed/has everything you need to know from basics, how it works on Google’s end, and everything in between.


Search Engine Marketing Links

1) 4 Stars. This is a great infographic and checklist for creating Google AdWords. It flows from first steps to optimizing your ad to make it as effective as possible.

2) 5 Stars. From the University of Louisville – everything Google could want you to know about AdWords. This PDF is a comprehensive guide to basics, how to create effective keywords (THIS SECTION IS GREAT), being relevant, and tracking your ad’s success. Everything you could know about creating usable, effective AdWords.

3) 4 stars. The significant majority of the people who visit your site do NOT convert. So how do you get them to convert over time? According to KISSmertric you stalk them. This guide tells you how to target and stalk those who are most likely to convert and what messages to send them.

4) 3 Stars. Search Engine Marketing for beginners – this video is great at simply explianing what SEM is and why it is important. This will be valuable when first learning material is MKTG 4425, but may become too simplistic after the course.

5) 3 Stars. This article is great for understanding SEM in an introductory sense.

This link outlines the three benefits of adding SEM to your marketing campaign. The three benefits listed in this article are:


If you don’t do SEM, you can guarantee your competitors are.

6) 5 Stars. This website is a great place to watch for new articles on the changing landscape of SEM. They are dedicated to keeping up to date material on the subject. Check back here regularly for advice and changes.

7) 4 Stars. This article give examples of many forms of online advertising and how each type works. Includes:

8) 4 Stars. 45 tips for using Facebook ads.

Tips for: Basics, controlling costs, create engaging ads, how to target, and how to get free posts