Email Marketing

1) 4 stars 3 email marketing infogrphics

Covers email marketing does and don’ts. How consumers respond best, how to not annoy people with your emails

2) 5 stars 18 email marketing tips from Mark Briggs

How to meet both your needs and your customer’s needs

3) 5 stars – Email Marketing Field Guide

Created by Mail Chimp, topics inclue

  • How HTML email works
  • Designing and coding
  • Anatomy of a good HTML email newsletter
  • Avoiding spam filters
  • Testing and troubleshooting
  • Email marketing best practices
  • Measuring performance

4) 5 Stars – Why Email Marketing is Key to ecommerce Success 

  • Let customers know about your new products and other interesting company news that affects them.
  • Set up autoresponders – a series of drip emails with a goal of getting a customer to buy or learn more about your products over time.
  • Send timed discounts for holidays, birthdays, and other personal events (anniversaries, for example).
  • Remind customers about an uncompleted purchase in their shopping cart.
  • Reward loyal customers with a discount.
  • Re-engage with customers who have not shopped in a while by offering them a discount to stop by.
  • Get testimonials from customers.
  • Share your newest content (blog posts, videos, etc.) with your customers to engage without a sales focus.


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