1) 4 stars – Top 6 Legal Issues Companies Face on Social Media
2) 5 stars – Direct Marketing and Privacy
A brief review is undertaken of direct marketing, through both conventional and electronic channels. Existing practices are suggested to be seriously privacy-invasive. Public acceptance of such practices is argued to be declining, such that unsolicited contact, and the use of personal data in breach of mainstream privacy principles, are attracting increasing levels of public opprobrium.
This acticle talks about TRUST being ever more important when marketing via the internet. Clarke establishes some simple ways to gain and keep customer’s trust.
3) 4 stars – Online Privacy
All the basics to how online privacy works. From Cookies to other ways companied obtain usr information.