Category Archives: Uncategorized

Privacy Policies on the Internet

1) 4 stars – Top 6 Legal Issues Companies Face on Social Media

 Because social media is so new a lot of people forget the implications that can happen when the tool is abused. It is important to understand the legal issues surrounding social media. This article covers Terms of Service, Privacy Policy, Non-Compete and Non-Solicitation, Moonlighting and Loyalty, Ownership of Intellectual Property, and Use, Licensing, Technology Transfer.

http://socialmedialegal.wordpress.com/2013/04/18/top-six-legal-issues-facing-todays-online-media-companies/

2) 5 stars – Direct Marketing and Privacy

A brief review is undertaken of direct marketing, through both conventional and electronic channels. Existing practices are suggested to be seriously privacy-invasive. Public acceptance of such practices is argued to be declining, such that unsolicited contact, and the use of personal data in breach of mainstream privacy principles, are attracting increasing levels of public opprobrium.

This acticle talks about TRUST being ever more important when marketing via the internet. Clarke establishes some simple ways to gain and keep customer’s trust.

http://www.rogerclarke.com/DV/DirectMkting.html

3) 4 stars – Online Privacy

All the basics to how online privacy works. From Cookies to other ways companied obtain usr information.

https://www.privacyrights.org/online-privacy-using-internet-safely

Email Marketing

1) 4 stars 3 email marketing infogrphics

Covers email marketing does and don’ts. How consumers respond best, how to not annoy people with your emails http://www.choblab.com/marketing-internet/email-newsletter-les-bonnes-pratiques-en-5-infographies-6744.html

2) 5 stars 18 email marketing tips from Mark Briggs

How to meet both your needs and your customer’s needs

http://www.linkyinfographics.com/?i=1#sthash.g6jvPyU7.dpbs

3) 5 stars – Email Marketing Field Guide

Created by Mail Chimp, topics inclue

  • How HTML email works
  • Designing and coding
  • Anatomy of a good HTML email newsletter
  • Avoiding spam filters
  • Testing and troubleshooting
  • Email marketing best practices
  • Measuring performance

http://mailchimp.com/resources/guides/email-marketing-field-guide/

4) 5 Stars – Why Email Marketing is Key to ecommerce Success 

  • Let customers know about your new products and other interesting company news that affects them.
  • Set up autoresponders – a series of drip emails with a goal of getting a customer to buy or learn more about your products over time.
  • Send timed discounts for holidays, birthdays, and other personal events (anniversaries, for example).
  • Remind customers about an uncompleted purchase in their shopping cart.
  • Reward loyal customers with a discount.
  • Re-engage with customers who have not shopped in a while by offering them a discount to stop by.
  • Get testimonials from customers.
  • Share your newest content (blog posts, videos, etc.) with your customers to engage without a sales focus.

http://www.shopify.com/blog/9196929-why-email-marketing-is-the-key-to-ecommerce-success#axzz2tcGZyq2y

Digital Analytics

1) 4.5 Stars – Digital Analytics Association

About DAA: The Digital Analytics Association exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application. The DAA is a not-for-profit, volunteer-powered association, and strives to help individuals become more valuable through education, community, research and advocacy.

This website has many articles and solution for analytics, which vary depending on your business needs.  http://www.digitalanalyticsassociation.org/about

2) 5 Stars – Google Analytics Official Website

How better to learn about Google Analytics than Google themselves? Everything you need to know: http://www.google.ca/analytics/premium/

3) 3.5 Stars – Infogrpahic on Decoding Google Analytics

Infographic includes: Widgets, vertural duration, conversion, traffic types, and mobile

https://www.openforum.com/infographics/decoding-google-analytics/

4) 5 Stars – Inbound Marketing Analytics

Free ebook on how to improve marketing effectiveness.

This 85-page guide will teach you how to effectively analyze the following marketing channels:

    • Your Website & Landing Pages
    • Search Engine Optimization
    • Paid Search
    • Business Blogging
    • Social Media
    • Email Marketing
    • Lead Nurturing & Marketing Automation

http://offers.hubspot.com/intro-to-inbound-marketing-analytics

5) 4 Stars – Best Web Analytics 2.0 Tools: The qualitative, quantitative, life saving!

Gives a list of analytics tools available for different objectives, how they work, and which are best for each type of industry. http://www.kaushik.net/avinash/best-web-analytics-tools-quantitative-qualitative/

6) 4 Stars – Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Avinash Kaushik’s has an ability to tap into the collective concerns of the marketing community and address them in such an easy to digest way. This article includes:

  1. Business Objectives
  2. Goals
  3. Metrics
  4. Key Performance Indicators
  5. Targets
  6. Dimensions
  7. Segments

http://www.kaushik.net/avinash/web-analytics-101-definitions-goals-metrics-kpis-dimensions-targets/

7) 4 Stars – How to Unlock the ROI of Your Marketing with Analytics

this source is all about monitoring the RIGHT analytics for business growth. All about the fundamentals of inbound marketing and discovering what is right for your business.

 http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/how_to_unlock_the_roi_of_your_marketing_with_analytics.pdf

8) 4 Stars – The Definitive Guide – Marketing Metrics & Analtytics

A lengthy and through report on Analytics – this one makes the case that the funnel has changed, where users are 70% through the buying process by the time they’re engaging with the sales process – and because now – marketing is responsible for such a large percentage of the sales process – they need to measure their effectiveness to prove their part in achieving revenue. This guide also includes:

• What are the most important marketing
metrics for me to use?
• How can I measure my various marketing
programs’ impact on revenue and profit?
• How can I best communicate marketing
results with my executive team and board?
• Which personnel, procedural, and
cultural changes need to occur within my
organization so I can implement marketing
measurement?

http://ciowhitepapers.com/reader/papers/owp3.whitepaper.99d43c0214513fd8.325f32303739325f646566696e69746976652d67756964652d746f2d6d61726b6574696e672d6d6574726963732d6d61726b6574696e672d616e616c79746963732e706466.pdf

eCommerce

1)  Seven Secrets to eCommerce success – 4 stars

The article talks about the benefits of making a customer connection and being personal to grow your business, as well as other helpful tips to keep customers engaged and happy.

http://www.zendesk.com/blog/seven-secrets-to-ecommerce-success

2) 5 stars – Five eCommerce Infographics

The infographics include:

a) what are people buying online

b) how are consumers shopping online

c) how do colours effect purchases

d) who is using coupons

e) best eCommerce software

http://progressforge.com/5-insightful-ecommerce-infographics/

3) 4 stars – 10 tips for eCommerce Checkout

Here is an article that provides tips to improve your checkout and improve E-commerce sales! Here are the 10 tips in a nutshell:

-keep it clear
-include a visual progress indicator
-offer customers different payment options
-do not make customers register for your website
-don’t let customers abandon their cart
-offer free shipping
-offer guarantees and provide testimonials
-offer related and similar products
-tell them what to expect next
-make their purchases social

https://blog.kissmetrics.com/win-more-ecommerce-sales/

4) 4 stars – 5 eCommerce pricing experiments

This article seemed very relevant as we are learning about A/B testing. Mark MacDonald testing various pricing methods on eCommerce and this article shows his results, giving an idea of what ones work best. Some of the highlights include:

-when two similar items are priced the same customers are less likely to buy opposed to if the items are priced slightly different

-comparing prices with your competitors too frequently can make you lose business

-test your prices occasionally, customers react quickly to the changes

-syllables are not great for pricing, keep it simple!

-prices ending with the number 9 sold more

http://www.shopify.ca/blog/12109933-5-ecommerce-pricing-experiments-that-will-make-you-want-to-run-an-a-b-test-today#axzz2ss79HLTC

5) 4 Stars – Factors to consider when choosing an eCommerce platform

This article lists 15 questions to ask yourself, or your client, when choosing a platform for an ecommerce site.  The topics include:  1) budget, 2) what will you be selling, 3) how many different products you will sell, 4) where do you want to host the site, 5) will it need to integrate with your CMS, 6) how customizable it is, 7) can you find a good designer/developer, 8) are there themes/templates available, 9) what about future upgrades and updates, 10) what type of support is available, 11) what type of reporting is included, 12) what is the checkout process like for customers, 13) how easy or difficult is it to use the admin dashboard, 14) how will you market your products, and 15) is it mobile ready.

http://vandelaydesign.com/blog/make-money/choosing-an-e-commerce-platform/

6) 4 stars. eCommerce to mCommerce

With mobile being the most talked about trend, this article talks about optimizing your eCommerce site for mobile use. It also speaks to marketing your eCommerce site to Millenials, as numbers are rising in this generation for online shopping through mobile devices.

http://marketingland.com/e-commerce-to-m-commerce-millennials-mobile-and-holiday-shopping-64943

7) 5 stars. 50 inspirational eCommerce designs

This site is all about webpage design for your eCommerce site. It give helpful hints and 50 great pictures of successful eCommerce sites. As someone who learns from looking, this site will be great to generate ideas when building a site

http://vandelaydesign.com/blog/galleries/ecommerce-websites/

8) 5 stars. Google Analytics eCommerce Tracking

A how to guide for using Google Analytics in e Commerce. This site in very detailed/has everything you need to know from basics, how it works on Google’s end, and everything in between.

http://www.seotakeaways.com/e-commerce-tracking-works-google-analytics-ultimate-guide/

 

Search Engine Marketing Links

1) 4 Stars. This is a great infographic and checklist for creating Google AdWords. It flows from first steps to optimizing your ad to make it as effective as possible.

http://www.simplybusiness.co.uk/microsites/google-adwords/

2) 5 Stars. From the University of Louisville – everything Google could want you to know about AdWords. This PDF is a comprehensive guide to basics, how to create effective keywords (THIS SECTION IS GREAT), being relevant, and tracking your ad’s success. Everything you could know about creating usable, effective AdWords.

http://louisville.edu/ocm/ocm-u/training-archive/Adwords-Basics.pdf

3) 4 stars. The significant majority of the people who visit your site do NOT convert. So how do you get them to convert over time? According to KISSmertric you stalk them. This guide tells you how to target and stalk those who are most likely to convert and what messages to send them.

http://blog.kissmetrics.com/re-marketing-guide/

4) 3 Stars. Search Engine Marketing for beginners – this video is great at simply explianing what SEM is and why it is important. This will be valuable when first learning material is MKTG 4425, but may become too simplistic after the course.

5) 3 Stars. This article is great for understanding SEM in an introductory sense.

This link outlines the three benefits of adding SEM to your marketing campaign. The three benefits listed in this article are:

  1. SEARCH DELIVERS AN ACTIVE, TARGETED MESSAGE TO YOUR ONLINE PROPERTIES
  2. SEARCH IS THE MOST POPULAR MEDIUM FOR LOCATING INFORMATION
  3. SEARCH ENGINE MARKETING HAS ONE OF THE LOWEST COSTS PER CUSTOMER ACQUISITION.

If you don’t do SEM, you can guarantee your competitors are.

http://nuancedmedia.com/3-benefits-of-search-engine-marketing-for-business/

6) 5 Stars. This website is a great place to watch for new articles on the changing landscape of SEM. They are dedicated to keeping up to date material on the subject. Check back here regularly for advice and changes.

http://searchenginewatch.com/

7) 4 Stars. This article give examples of many forms of online advertising and how each type works. Includes:

http://www.wordstream.com/online-ads

8) 4 Stars. 45 tips for using Facebook ads.

Tips for: Basics, controlling costs, create engaging ads, how to target, and how to get free posts

http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips

Search Engine Optimization Links

1) 4 stars Great link for how to make your site more appealing to search engine to find. Highlights include:

  1.  Easy to use, navigate, and understand
  2.  Provide direct, actionable information relevant to the query
  3.  Professionally designed and accessible to modern browsers
  4.  Deliver high quality, legitimate, credible content

http://moz.com/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings

2) 4 stars The digital world is constantly changing, with that comes new challenges for marketers to deal with. Forbes posted an article, 5 Unfamiliar SEO Tasks Marketing will Have o Deal with in 2014, explaining some of the up and coming trends in response to new technologies. Trends included are:

1. Semantic SEO to adapt to Google

2. No Keyword Data

3. Google + integrates with YouTube

4. Cocitation Practices (Text surrounding link becoming more important than link itself)

5. Google review extentions

http://www.forbes.com/sites/steveolenski/2014/01/16/5-unfamiliar-seo-tasks-marketers-will-have-to-conquer-in-2014/

3) 3 stars Explains ‘spiders’ and how they find keywords very well. Consider habits of target market when deciding on keywords. http://www.theguardian.com/small-business-network/2014/jan/16/what-is-seo-how-website-google-visibility

4) 4 stars 55 Quick SEO Tips Even Your Mother Would Love-

Many shorts hints I would not have thought of, demonstrating that the little things do matter. Such as, Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/6760/

5) 5 stars Article from Marketing Magazine: What it takes to be SEO ready in 2014

Addresses the constantly changing landscape of digital, and show different trends than most of the above articles:

a) On-page optimization and fulfilling your promise – As Google gets better at distinguishing between useful content and spam, it’s now crucial that you write your content in a natural voice. That means you no longer need to instruct your writers to cram your keywords onto every page at least five times.

b) Off-page optimization: Spammers beware – If you’re not going to market your content online in 2014, don’t even bother creating it and why

c) Conversion rate optimization as a hidden treasure – Very few SEO agencies are even considering conversion rate optimization (CRO). This is shocking when you consider that simple changes to a landing page can lead to a 300% increase in phone calls with the same amount of traffic… HOW TO DO THIS

d) Social media as the future – Social signals (Google +1s, Facebook shares and Tweets) contribute to higher search engine rankings. What should you do about it?

http://www.marketingmag.ca/uncategorized/what-it-takes-to-be-seo-ready-in-2014-97589

6) 4 stars For if I just can’t do it myself: How to choose the best SEO company

http://www.bcbusiness.ca/marketing-media/choosing-the-best-seo-company-for-seo-optimization-services

7) 5 stars This blog has so much information all any SEO category I can think of. If you need it, look here. Sections include:

Content Marketing
Keyword Research
Link Building
Community Building
Technical SEO
Strategic SEO
User Experience & Conversion Rate Optimization
Local SEO

http://www.webgnomes.org/blog/seo-tips/

8) 5 stars Want to remember this for if I have to blog one day: SEO tips for bloggers

Blogging can be different when thinking about SEO, if you want to be ranked high on search engine searches remember these important factors.

http://www.problogger.net/search-engine-optimization-tips-for-bloggers/

9) 4 stars How SEO and Social Media are aligning

SEO and Social teams can no longer operate separately. Why? Because social media is playing an ever-more important role in SEO, and it has the potential to be disruptive to the status quo. This article explains the value and strategies behind combining tactics with SEO and Social in the digital age.

http://searchengineland.com/seo-social-media-alignment-174775

10) 4 starsBecause I have been using WordPress more this could be very helpful to get noticed:

The Definitive Guide To Higher Rankings For WordPress Sites.

This site has HUGE amounts of information just on WordPress

http://yoast.com/articles/wordpress-seo/